ABOUT
We Help Australian Businesses Get Technology Right - Including AI.
Marty Haak started in technology in 1999 as an IT manager. The first business was Emagin8, in 2004. Infinite Edge came next, founded in 2010. The work started as break-fix IT, matured into managed services, then cybersecurity became a dedicated practice in 2018. When ChatGPT changed the conversation in late 2022, we moved hard into AI implementation.
Both service lines are still live. Foundation IT - managed IT, cybersecurity, strategic technology - is the work that keeps Australian businesses running. AI Edge is what we layer on top once the foundation is solid. The positioning has evolved. The standard of work hasn’t.
Today we’re a team of four working from Melbourne, Greater Geelong and Sydney, with clients right across Australia.
WHY WE WORK THIS WAY
Three Years Ago Infinite Edge Had Seven People. Today We Have Four.
We have more clients now than we did then. Higher revenue. Better margins. The team works fewer hours and spends them on better problems.
The thing that changed is that we rebuilt our own business the way we now rebuild our clients’. We found the work that didn’t need a human and automated it. We retrained the team on the work AI couldn’t do. We tore out tools we were paying for and replaced them with fewer, better ones.
None of this is a brag. It matters because everything we’ll suggest your business does, we already did to ourselves. We’re not consultants who don’t eat their own cooking.
What We’ve Done.
A few specifics, since "trusted adviser" is what every consultant claims.
27+
Years in technology
74
Our own team went from 7 people to 4. Revenue grew. AI doing the work nobody wanted to do.
What You Should Expect.
A few principles that govern how we engage. Worth reading before we talk.
Done with you, not done for you.
Implementation happens with your team in the room. We’re not handing you a black box.
We tell you what we’re not going to do.
If something’s outside our scope or there’s a better fit elsewhere, we’ll say so. We refer work out when it’s the right call.
Documentation as we go.
Everything we build is documented in plain English while it’s being built. No 200-page handover deck six months later.
Your data is yours.
We don’t sell, share, or train on your data. Standard NDAs apply by default.
No tied fees.
We charge for the work we do. Our fees are not tied to grant outcomes, performance metrics, or contingency models.
Bring a Problem. Let’s Look at It Together.
30 minutes with Marty. One specific problem from your business. A live look at what AI could actually do for it. No pitch, no follow-up unless you ask.