Preparing For The .au Domain Release: What You Need To Know...

It's finally here!

The new .au domain has been released and it's a huge deal for Australian businesses.

This is an exciting opportunity to catch up with our international counterparts, to pick up domains we may of missed out on and to shorten our domain name. But we also know that there are risks involved, like the possibility of hackers purchasing your domain and creating a copycat of your site.

Its important to act now to apply for Priority Allocation, or your .au domain name will be available to the public from 20 September 2022. Unlike .com.au domains, .au do not require ABN or ACN checks, so more vulnerable to scammers

For the same reasons, we also strongly recommend you register .com and .net domains. Of course, there are other domain extensions, but these are the most obvious ones, and the ones most likely for scammers to purchase in the attempt to pretend to be you.

We can help you prepare for the release and avoid this from happening in the first place. We'll make sure your website is secure, so when you launch your new .au domain, you can focus on what matters most: serving your customers and getting all the great benefits the .au can bring.